PKZ Digital Fashion Show

The "Digital Fashion Show" celebrating PKZ's 140th anniversary was a well-thought-out and effective campaign that successfully pursued various strategic goals. Here are some conclusions and summaries of the campaign:

1. Brand strengthening:
   The decision to stage a digital fashion show proved to be an effective method for strengthening the PKZ brand. The participation of Swiss top model Manuela Frey and influencer Sindi Arifi added extra glamour to the event and helped position PKZ as a trendsetter in the fashion industry.
   

2. Seasonal trend presentation:
   The presentation of the autumn/winter trends through the Digital Fashion Show reached a broad online community. Accessibility via PKZ's YouTube channel and Instagram account allowed potential customers to discover the latest collections. This helped to generate interest in current trends and align the campaign with the seasonal focus.
   

3. Engagement and interaction:
   The integration of live streams, styling tips, and makeup posts on the PKZ Instagram account demonstrated the company's commitment to fostering engagement and interaction with its target audience. The live elements allowed for a direct connection with viewers, making the anniversary celebrations interactive and engaging.
   

4. Building a close customer relationship:
   The campaign was not only designed to celebrate the anniversary, but also to build a close relationship with customers. The live streams and interactive features on social media allowed PKZ to actively engage its target audience and foster an emotional connection.
   

Overall, the campaign successfully combined the anniversary celebrations with the strategic goals of brand strengthening, trend presentation, engagement, and customer loyalty. The digital focus enabled broad reach and interaction, making the campaign an effective tool for achieving its objectives.