Summerfäscht IM VIADUKT

The two-day campaign for the Summer Festival at the Viaduct was not only entertaining but also extremely effective in achieving its objectives. Here are some conclusions and summaries of the campaign:

1. An entertaining exploration of sustainability:
   The campaign successfully demonstrated that even a topic like sustainability can be presented in an entertaining way. The diverse program allowed visitors to playfully engage with sustainability aspects, which raised awareness of the issue.
   

2. Neighborhood revitalization and extended opening hours:
   The decision to combine the festival with extended shop opening hours contributed to the revitalization of the neighborhood and ensured an optimal shopping experience. This not only strengthened the local economy but also offered visitors a special experience.
   

3. Diverse program for all target groups:
   The inclusion of local and seasonal food and cocktail stations, as well as musical performances by various bands, ensured a wide range of entertainment. The panel discussion with well-known guests from the field of sustainability added further depth to the event.
   

4. Positioning IN THE VIADUCT as a sustainable shopping street:
   The goal of positioning IM VIADUKT as a shopping street with sustainable products was achieved through the diverse range of offerings and the focus on sustainability. The connection to the existing tenants reinforced this positioning.
   

5. Combining online and offline activities:
   The successful combination of online and offline activities contributed to expanding the reach. The involvement of the online community through surveys before and during the event, as well as co-authored contributions from bands and panelists, fostered interaction and strengthened the online presence.
   

Overall, the campaign was successful in not only raising awareness of sustainable products but also in positioning IM VIADUKT as an exciting shopping street in Zurich. The successful combination of entertainment, information, and local engagement should be maintained as a model for future events.